Welcome to West Texas! A vibrant and bustling city known for its charm and hospitality, Lubbock is the crossroads of culture in the region. Home to music legends, world-class cuisine, a thriving arts culture and a celebration of Western heritage, find yourself immersed in the unexpected.
From epic eats to Broadway performances and every experience in between, here are 5 things you need to do when you #VisitLubbock:
1. Indulge in Award-Winning Food & Drinks
The aroma of tender brisket, smoked sausage and pulled pork fills the West Texas air. There’s nothing quite like the BBQ scene Lubbock has to offer, though it’s not the only cuisine visitors would travel back for time and time again. There are farm-to-table finds at Claraboya Scratch Kitchen and Bar, fine dining experiences at The Nicolett and elevated comfort food and fried chicken at Dirk’s. And, lucky for you, there’s a craft cocktail, signature brew or zero-proof pour to go with every bite.
2. Explore West Texas Wine Country
Lubbock grows 85% of Texas wine grapes and is home to several wineries offering a lively atmosphere, educational tours and top-notch tastings. With live music, the sound of corks popping and laughter in the background, visitors can feel the Depot District come alive with patio nights at McPherson Cellars. For those seeking a vineyard experience, English Newsom Cellars offers a tour of the grounds and barrel tastings.
The city plays host to annual wine festivals including Texas Wine Hops & Shops, Lubbock Uncorked and Grape Day. Visit Lubbock in April or September and uncover the authentic West Texas wine experience.
3. Experience Entertainment in Downtown Lubbock
The streets of Downtown Lubbock come to life on the first Friday of every month. A melting pot of art galleries, musicians, vendors and food trucks line the streets of the Cultural Arts District. A free event, there’s no better way to get a feel for the heart of Lubbock than exploring its First Friday Art Trail.
For music lovers and theatre-goers, the state-of-the-art Buddy Holly Hall of Performing Arts & Sciences gladly welcomes concerts, comedy shows, ballets and symphonies. A piece of NYC lives on in the High Plains this season as Broadway classics STOMP, Hairspray, The Book of Mormon and The Cher Show make their Lubbock debut.
4. Learn About our Rich History
Lubbock is the birthplace of rock ‘n’ roll legend Buddy Holly, rooted deep in ranching history, home to the legacy of World War II glider pilots and more. From mornings spent exploring the largest windmill collection in the world to afternoons learning about the roots of agriculture, Lubbock’s museum scene is robust and offers a place for every type of traveler.
Learn more about Lubbock’s must-visit museums here.
5. Try out The Lubbock Chilton Trail
When life gives you lemons, sip a Chilton! Legend has it that years ago, a Lubbockite, known only as Dr. Chilton, wanted to enjoy a refreshing beverage at the Lubbock Country Club. Four ingredients and a few instructions later, the bartender served a simple vodka-based beverage garnished with a lemon wedge.
Now, with this interactive mobile pass designed to show you the best of Lubbock’s Chilton scene, you can enjoy exclusive discounts and craft Chilton’s from 16 local restaurants, bars and distilleries during your visit.
Plan Your Trip with our curated itineraries & guides:
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